Publishing house technical partners

Thought have a wealth of knowledge and experience in working with the publishing sector.

Some ideas that any publishing house may find interesting are below, this is not by any means an exhaustive list, but all relate to actual development work Thought has carried out for publishers in the past.

• Associating articles to targeted adverts (increasing CPC revenue and real estate on site).
• E-commerce - Purchases old publications/magazines online
• Targeted advertising by using automatic keywords from article content
• Digital issues, integrating your user database with access to online version of your publication/magazine.
• Tiered Digital Subscription levels
• Improving selling through the use of an online media pack. Cross selling from hard copy to web and vice versa.
• Allowing companies to sponsor ‘functionality’ or ‘sections’ online.
• Smart URLs to increase Search Engine Optimisation
• Enhanced company profiles directory such as: AM-online supplier zone
• Increasing newsletter revenue through sponsorship or advertising.
• Generating Revenue from a user (PR agency) subscribed press release section - populating your site with free content.

If you would like to talk to someone about how we could increase your traffic and selling potential please do get in touch.

Below are some of the publishing houses we have had the pleasure of working with.